Kilauea's Eruption: Assessing the Impact on Hawaii's Tourism and Hospitality

·3 min read

The resumption of Kilauea's eruption presents both opportunities and challenges for Hawaii's tourism sector. Businesses, especially on the Big Island, face potential disruptions that necessitate proactive planning, risk management, and effective communication strategies while managing the increased interest in the natural spectacle.

A stunning nighttime view of a volcano eruption, with fiery lava glowing against the dark sky.
Photo by Pixabay

The renewed eruption of Kilauea Volcano presents a complex challenge for the tourism and hospitality sectors in Hawaii. According to the Star-Advertiser, the volcano's 'episode 18' restarted with significant lava flows. This event, while a natural phenomenon, has direct implications for businesses reliant on tourism, particularly those on the Big Island.

The impact on tourism can be multifaceted. The visible spectacle of lava flows often attracts visitors, boosting certain segments of the industry. However, eruptions can also lead to disruptions. Potential hazards include air quality concerns due to vog (volcanic smog), road closures, and temporary park closures, which decrease accessibility to popular destinations such as Hawaii Volcanoes National Park. This can also affect visitor experiences and safety, potentially deterring travel plans or leading to negative reviews that could affect future bookings.

Businesses in the area need to be aware of the risk for business planning. Hotels, tour operators, and other businesses must have contingency plans in place. These plans could include offering alternative activities and destinations, providing real-time updates to guests, and ensuring adequate insurance coverage to protect against potential financial losses. The Hawaiian Volcano Observatory provides daily updates, offering crucial information for business owners to make informed decisions. The potential impacts, coupled with other existing challenges faced by the industry - like staffing shortages and higher operating costs - can complicate short and long-term planning.

Furthermore, the recent activity highlights the need for effective communication and collaboration between government agencies, tourism businesses, and local communities. Clear and timely information about the volcano's activity, its potential impacts, and safety measures are essential for tourists and residents. Moreover, ongoing monitoring and scientific research by institutions contribute to public safety and enhance the visitor experience. Local businesses must have strong risk management strategies to adapt to evolving environmental changes. The recent flooding events on Oahu illustrate the necessity of creating updated contingency plans to address unexpected events.