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Morning Briefing

Top stories from the past 24 hours

Businesses in West Maui and South Kohala, along with critical services like healthcare, must prepare for significant disruptions this week (February 16-22) due to wildfire risk and potential public safety power shutoffs. Secure and test backup generators and UPS systems for critical equipment, ensure all essential data is backed up off-site or in the cloud, and establish clear communication plans for staff and customers immediately. This proactive preparation is crucial to avoid operational paralysis and financial losses.

Separately, entrepreneurs and startups have 3-6 months to audit all AI-generated content and 6-12 months to develop an internal AI use policy emphasizing copyright compliance to mitigate increasing scrutiny and potential legal challenges. Small business operators and tourism operators should review marketing materials and vendor contracts within the same timeframe.

Furthermore, beachfront property owners must consult coastal engineers and insurance providers without delay to assess risks from ongoing coastal erosion, which threatens tourism revenue and property values. Tourism operators should revise marketing and revenue projections to reflect diminishing beach access and consider diversification strategies.

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